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Common Areas

Sold For Gold

May 20, 2022

@GoCleanCo House Listing Strategies 

Congrats on making the decision to sell your house! Easy decision or not, now comes the hard part. In order to get top dollar, do it right! Staging and selling your house while it’s dirty is a huge no no. When buyers see a filthy house on the market, they assume that you do not take care of the place. If a homeowner can’t be bothered to vacuum, how on earth are they maintaining their furnace?

Technology has upgraded the real estate market. Drones, 3D house tours and high definition photography are being used to attract potential buyers. However, all that tech is useless if you don’t put in the work first. 

Lucky for you, we have a moving checklist download that can hold your hand through this process. 

When you buy through our links, we may earn a small commission.


There isn’t a more perfect time to take inventory of what you own. If things are still in boxes from the last move, you do not need to take them with you. Go through everything and decide to keep, sell, donate, or trash. Old electronics can all be donated or recycled. Hold on to sentimental items of course but don’t make excuses just to keep them.

One of the main things new buyers are looking for is how much room there is. If your storage areas are overflowing, they are going to assume that there is a lack of storage space, so keep this in mind when purging. Make room and open space so that they can visualize their things in your home. Pro Tip: You can start packing items you don’t use daily while you purge. Anything you pack now, doesn’t need to be packed for moving! Rent a storage locker, shipping container, or borrow temporary space so you don’t have packed boxes sitting around for people to trip over. While you are showing your home it needs to remain organized, so don’t overstock the pantry, and keep your junk drawer tidy. If there is a garage or indoor parking stall, you should be able to fit a car in it.

Repair and Paint

Repair is a necessity if you want to sell for a good price and in a reasonable timeframe. You can hire these jobs out or tackle them yourself but it needs to be done correctly and up to code. A hack job is a waste of time for you and potential buyers. They will only see what needs redoing. 

These repairs can include: 

  • Filling ALL holes in drywall, including the holes left after you take down shelving, window coverings and media. 
  • If carpet or flooring is damaged, replacement should be considered. 
  • If you know major appliances are broken please be a good human and disclose or replace them. 
  • Wash your walls with powdered Tide® or TSP (Trisodium Phosphate) and repaint any damaged or non-neutral walls. A neutral, easy to maintain paint color will be an asset to any listing. 

The seller (you) can always work the cost of paint, product and labor into the price of the home. Doing these repairs and maintenance BEFORE you list shows that you take care of things. Tackle that to-do list to get those items off of the buyer’s mind.

Take Down Personal Items

Your family members are all very beautiful but people need to picture their own decor and family portraits on the walls, not yours. Don’t overthink it, take it all down. It now belongs in your next house. Achievements and memorabilia should be packed up too. Protect yourself by packing away any items or paperwork that could compromise your physical or digital security. 


This might be a no brainer but clutter means different things to different people.  Think: blank canvas. You want your HOUSE to take center stage, not the things in it. Your kitchen countertops can’t shine if they are covered in appliances and other random crap! Go ahead and showcase a couple cookbooks but you do not need all 28 of them out. Same goes for bathrooms, nothing on the counter tops. Buyers don’t want to see your dirty toothbrush, hairbrush, and half empty toothpaste.

Furniture can also be a form of clutter. Too much in one room will make the room appear smaller. Keep in mind that people are walking through the home, so stage furniture to keep pathways clear and as much open space as possible. It may be your perfect room but trust us when we say clutter overwhelms people. 


Natural and indoor lighting is an essential selling feature. Replace old bulbs with new soft white/warm white ones. Natural light is important to show off too. It not only is gorgeous but allows views to be seen. Open your curtains and blinds! If showings are done at night, turn every single light on, and make sure the exterior lighting is functioning properly. 

Curb Appeal

Remember that the exterior of your home forms a buyer’s first impression. It can make or break the sale within the first few minutes.  How you keep the exterior of your house says alot about its general maintenance. Cobwebs and caked-on dust and water marks will not get you the feedback you are wanting. Consider how flawless showhomes look and how they draw a desire to live there, even on the outside. It’s the meticulous details that matter. The driveway, stairs, house numbers, deck/porch railings and mailboxes all need to shine. If you don’t own a pressure washer, now may be the time to invest (Canada) (USA). Lawns and gardens should be at their best too. Even if you are selling a small studio apartment, your personal door and balcony better be in tip top shape. 


Keep the house clean while you are showing it! This makes the house attractive and shows that you take care of it. Keep clean hand towels in each bathroom and make sure that toilets are flushed and lids are closed. Double check that there is toilet paper.  

If you have pets, please clean up their messes. This includes training pads, eating areas, carpet stains, outdoor waste and indoor litter. It is best to minimize their footprint (pun intended) in the house. Send them to doggy daycare during showings, or take them with you, if possible. 

Once the property has sold and everything has been moved out, you need to do one final deep clean. “Broom swept” may be the industry standard but do the new owners a solid and do your very best. When the house is empty it is an easier task. This may take all day, but recruit family or friends and make it a fun time. Music, pizza and bleach…who could ask for more fun?! Make sure not to pack your essential cleaning tools and products. Garbage bags and paper towels are often forgotten.

  • Start at the front door and work your way in a circle room by room, making your way back around. Vacuuming and mopping your way out!  
  • Remember to clean your windows, inside and out including all the tracks and screens.  
  • Vacuum your way out of the room, Be proud and keep on bleaching on! 
  • The garage or any private storage units that come with the home will need to be deep cleaned as well. 
  • Garbage, recycling and compost bins need to stay with the house, so you should disinfect them for the new owners. This is a job for hot water and bleach.  

Our moving checklist has handy checklists for each and every room in your home if you’d like a more in-depth list.

Best of luck with your next purchase and move. Cherish the memories from this house but leave it knowing that you have created a wonderful home, one that is ready and waiting for the new owners.  Keep the good Karma coming your way, good job! 

For a list of our favorite products, click here.

– Katie @GoCleanCo

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Jan 27

Sorry for the Mickey 🐭 voice, I sped it up so you don’t get bored! Also—full disclosure (because I forgot to film it 🤦🏼‍♀️) I used a steamer to blast off a couple of the tough hardened on bits at the end but it didn’t move them until I had used oven cleaner to soften them for a couple hours. Heads up: Oven Cleaner leaves a bit of a residue (you will see it because it dries white) so you have to wipe out the oven a few times after this with a cloth and warm water. Feel like I need to do this again and film the entire thing with a go pro strapped on my head. Anyone have an oven I can borrow? Disclaimer: if you have a self cleaning oven—Only use oven cleaner that is formulated for self cleaning ovens. I used @easyoff_official Fume Free! #ovencleaning

Jan 6

*clears throat* Your stuff isn’t wrecked. Just CLEAN IT! This works on Microfibre fabric only. It’s @windex magic just like the Dad on My Big Fat Greek Wedding says 💦🪄✨

Jan 2

You asked, Downy listened! Downy Rinse & Refresh is now available in an unscented version! It is super helpful for those of you who may be sensitive to scents but also sensitive to stench, so hey, hey, we are tackling the smell from all angles! I tested it on stinky dish rags because we know that touching those can make your hand smell bad for an entire day. Downy has used their science and technology to formulate something magical that helps remove the source of odour-causing residues on all fabrics and is the perfect complement to the laundry routine you already know and love. I’m using Fragrance Free this time to show you Downy Rinse doesn’t mask the stink, it really does remove the odours from your laundry. It is gentle on skin and safe to use on all fabrics and in every load. What “torture test” have you tried Rinse on? 👩‍🔬 @downy #sponsored

Dec 31

Here we are, wrapping up 2023 with a bow and about to ring in 2024. We had a big year this year and our “little cleaning company that could” has grown to an online community of over 3 million people! Between Youtube, Instagram and TikTok, it’s very clear to me that you value a calm, clean home. My goal for 2024 is to take my knowledge I have learned by physically cleaning thousands of homes and to help you feel like I am at home with you, helping you with your house work. We have a lot of very fun and amazing things planned for 2024 and we (annoyingly) can’t tell you about them just yet but I promise, it’s GONNA BE GOOD so stay tuned and thank you for sticking with me through this wild ride. Wishing you all a Happy New Year. Sarah

Dec 30

Do you have heat transfer stains on your kitchen/dining room table after the holidays? Well, here ya go. It’s not wrecked, just clean (or in this case, iron) it! 😏😇 Also, save this so you have it when you need it. #hometips

Dec 27

How about this for a New Years Resolution…say it with me: ✋ I SOLEMNLY SWEAR TO CLEAN MY TOOTHBRUSH HOLDER/CHARGER IN 2024. #newyearnewyou

Dec 22

I just answered my last email and slammed my laptop shut. Now it’s time for a little cocktail and lock myself in a room and wrap a mound of presents. My fav drink of all time is an extra dirty vodka martini 🍸 which I didn’t even realize was on brand until someone pointed it out to me 🫣 How you doing friends? Did you make it? 🎄😮‍💨🎅🏻 Feeling close but check in with me in 48 hours 🤪 #happyholidays

Dec 20

Does prepping for Christmas have you feeling like Bad Santa? 🥴 What is your favorite holiday drink or mocktail? Comment below for a chance to win a bar cart makeover. *Not affiliated with Meta or Instagram, it’s all on 🎅🏻! Rules and prizes are listed on our website* #merrychristmas

Dec 19

How do you save money around the holidays? Do you pinch pennies like Scrooge or throw caution to the wind? Tell us your favorite holiday money saving tips and tag your favorite charity for a chance to win $2000 cash to help with your holiday budget and $1000 for your favorite charity of your choice. DO NOT FORGET TO TAG YOUR CHARITY SO WE CAN CONTACT THEM! This is not affiliated with Meta or Instagram, it’s all on Scrooge. 💰🎄🎁♥️♥️♥️ #scroogewasbetterthanhisword

Dec 17

What was your biggest holiday mess? Did you get distracted filling the ice trays and leave the faucet running? Let us know in the comments below and we someone lucky will win @tinecoglobal Wet/Dry vacuum! *Not affiliated with Meta or Instagram or the brands mentioned. This one’s on Marv and Harry* #merrychristmasyafilthyanimal

Dec 16

Whoops. Fed them after midnight…😵‍💫 What is your favorite midnight snack? Comment below to win a Vitamix! *Not affiliated with Instagram or Meta or companies mentioned* #merrychristmas

Dec 16

Little knot here, you can work on that! 😵‍💫🤪 What are your best tips and tricks to keep your holiday decorations you don’t have to deal with a mess next year. Comment below to win a $500 Amazon gift card for any organizational supplies you desire. *Not affiliated with Meta or IG or the companies mentioned, it’s all on Clark. Contest rules on our website!* #whensthelasttimeioverdidanything ?!

Dec 14

Comment your favorite holiday dish for a chance to win a $1000 giftcard to @walmart Feel free to share the recipe with the rest of us! Hopefully you have an easier time getting the groceries home than Kevin! Not affiliated Meta or Instagram or the company mentioned, this is all on the McAllister’s 💳🍗 🥧 #homealone

Dec 14

Have you ever felt like Ralphie at Christmas? What was the worst present you ever got? Comment what is at the top of your wishlist, we’re playing Santa with some Amazon gift cards! *This is in no way affiliated with Meta or Instagram it’s us granting wishes! Rules are on our website!* #christmaswishes

Dec 13

Is this Christmas starting to feel straight out of National Lampoons? Do you need a vacation from your Christmas vacation? Tell us where you would go with a $1000 giftcard to stay at the @marriotthotels PS. We all have a Cousin Eddy...feel free to send them this so they know 🤪🚐🎄 if you don’t wellllll you might just be the Cousin Eddy lol. . *This not affiliated with Meta or Instagram, just gifted from your friendly Cousin Eddy who wants to you to have an awesome Christmas Vacation! Rules are on my website* #shittersfull

Dec 11

Is Die Hard a Christmas movie? Tell us why, or why not, in the comments to win an Amazon Fire TV to binge your favorite Christmas movies. 🎅🏻📺 *Not affiliated with Meta* all gifts are provided by me, John McClane 💪🏻 Rules are listed on our website! #christmas

Dec 11

@amazonca and Daily Essentials holiday Gift Ideas! I put together a shortlist and here are some of my favorites from the Amazon Daily Essentials Page. These are just a few of my fave daily products, and some of them were recommended by you! I’m in love with the Sproose Collagen Coffee Creamer so thanks for telling me to try it! It’s sooo creamy and has no taste. Smart Sweets are always in my purse, and also Tylenol arthritis…because this is 40. Everything is available to conveniently reorder. Shop Amazon Daily Essentials in the link in my bio! #ad #AmazonDailyEssentials #AmazonCanada #AmazonHoliday #AmazonHolidayGifts #AmazonGifts

Dec 10

What is your favorite holiday tune? Comment what you like to jam out to below to win a @bollandbranch towel set and fresh fluffy robe! Playlist recommendations are welcome! Not affiliated with Instagram or Facebook or the brands mentioned. Secret 🎅🏻 is me 💁🏼‍♀️ #merrychristmas

Dec 9

Like Buddy, Sarah loves a good sweet treat. And bowl of 🍝 Comment your favorite Christmas treat for a chance to win a a Kitchen Aid stand mixer. This is in not affiliated with Meta or Instagram or the brand mentioned. It’s all coming from your Buddy, Sarah 🎄♥️ #buddytheelf #merrychristmas

Dec 8

Starting off our 12 days of Christmas Giveaways with some JUNK!! Is your house starting to feel like the Grinch’s Lair? We have partnered with @1800gotjunk to give away one free truckload of junk removal! Comment below what your biggest piece of junk or most random item that you desperately need to purge is and @1800gotjunk can come help you declutter! Their service is so seamless that all you have to do is point at the items you want removed and they take them away. It’s so simple and you will be thankful for the help before the holidays and relieved of some stress from all that clutter! @1800gotjunk prices by volume so you only pay for what they remove. They also recycle and donate when possible, so all your junk doesn’t end up in a landfill. For more info, you can call @1800gotjunk or visit Don’t forget to comment below for a chance to win a free truckload of junk removal #sponsored @1800gotjunk This giveaway is in no way affiliated with Meta or Instagram. Giveaway is open to residents of USA and Canada (excluding the province of Quebec). All details and rules can be found on my website!

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